THE START
The origins of Croyez are not only a story of fashion and design, but also of personal emotion and memory. The founder sought a way to honor and make tangible the strong bond he felt with him. This quest led to the design of a special necklace, a symbol of the unbreakable bond and memories he cherished.
This necklace was just the beginning. Driven by the positive response and the personal meaning behind his creation, the founder launched his own jewelry line. This proved a success and marked the birth of Croyez as a brand. Not content with just jewelry, the founder wanted to expand his vision and creativity. In 2021, he took the bold step of introducing his first clothing items, which resulted in Croyez's first complete clothing collection.
This collection reflects the brand's unique identity, blended with the founder's personal stories and inspirations. Among the standout pieces are items featuring the signature prints "Fraternité Ultime" and "Lightning Eagle." These designs are not only aesthetically pleasing but also embody the essence of Croyez's ethos: a combination of bold aesthetics and deep, personal stories. "Fraternité Ultime" represents the bonds of brotherhood and unity, while "Lightning Eagle" symbolizes strength and freedom.
OUR VISION
Croyez believes in the unique power of each individual, embraces pride and brotherhood, and spreads this feeling of happiness through our products, because in the unity of our diverse community, Fraternité Ultime comes to life.
Our products are the result of a team that proudly works every day to build Croyez. We are more than just a brand. Every day, we strive to make the most of it. Believing in yourself is therefore incredibly important to Croyez, and we express that through our products. By empowering each member of our team to develop themselves within their own field, we collectively create something we're proud of. Something we stand behind. Something we believe in. Because Croyez isn't just one person, but a collective of us.
We are a (high-end) streetwear brand with unique clothing items that reflect our core values. Our products go beyond just clothing and accessories. We strive to convey a sense of community and brotherhood. We are all Croyez. Croyez is all of us.
THE COMMUNITY
At Croyez, everything revolves around the community we've built together. Our community is the beating heartbeat of our brand, a vibrant collection of individuals who identify not only with our clothing and jewelry, but also with the stories and values we share. We reach our followers through various channels, strengthening our connection and expanding our network with each passing day.
We actively utilize social media and festivals to maintain and further develop strong ties with our community. We use social platforms daily to communicate directly with our followers, gather their feedback, and share the stories and inspirations behind our designs, making social media an extension of our Croyez family. Festivals and events also offer us the opportunity to make personal connections and experience the essence of Croyez in a vibrant and energetic setting. These interactions are crucial to our growth and inspiration, and allow us to grow together with our community as we continue to push our creative boundaries.
Every day our community grows, and with every new follower, every shared post, and every item worn, we expand Croyez's influence and significance. We are proud of the community we've built and are committed to continuing this growth, always with an open heart and a willingness to learn from and with each other. Croyez is more than a brand; it's a movement, a family, a home for everyone who resonates with our vision and values.