Croyez: The Story of the Founder and the Brand

At Croyez, everything revolves around belief. Believe in yourself, believe in your goals, and believe in the power to make the impossible possible. That's the foundation of Croyez. Not just a clothing brand, but a lifestyle, a mindset, and a movement. Our slogan, "Croyez en Vous," literally means "Believe in yourself," and it's at the heart of everything we do.

Who is the founder of Croyez?
Croyez was founded in 2019 by Arian Biemans, the brand's founder and co-owner. At the time, he was at a stage in his life where his vision for the future was clear, but the path to achieving it was still uncertain. In his search for direction and inspiration, he found strength in various spiritual beliefs and memories of loved ones he had lost.

These deeply held beliefs ultimately formed the foundation for Croyez. What began as a brand of symbolic jewelry grew into a mid-range clothing label with a strong identity and a clear message: self-belief is the key to success and personal growth.

From jewelry to high-end streetwear
After two years, Croyez was ready for the next step. Thijs Offermeijer joined as co-owner and, together with Arian Biemans, steered the brand in a new direction: a streetwear label focusing on high-end fashion collections inspired by the high-end segment.

This transformation led to a significant increase in brand awareness. Croyez became a household name in the Dutch fashion world. This was partly due to monthly drops of new collections and collaborations with over 80 exclusive retail partners. Moreover, our items are worn by famous artists and professional footballers, further strengthening the brand.

"Croyez en Vous": More than a slogan
Our slogan, "Croyez en Vous," isn't just an empty phrase, but a philosophy. It reflects our mission: to inspire people to believe in themselves, build self-confidence, and achieve their goals.

It's the core value behind every collection. Croyez creates premium streetwear that reminds people of the power of self-confidence. Each piece tells a story of ambition, perseverance, and success.

The future of Croyez
With a strong community and growing impact, Croyez continues to evolve. The brand constantly innovates, seeks new collaborations, and creates collections that are not only stylish but also carry a deeper meaning.

Whether you're an entrepreneur, athlete, artist, or dreamer, Croyez reminds you that there's nothing you can't achieve—as long as you believe in yourself.

CROYEZ EN VOUS.